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About Me

Hello there, 
my name is Sarah.

I am a digital publishing and content manager over at Pleiades Media by day and a fashion addict and blogger in every other waking moment I have. 

This blog is my space for expressing my great love of fashion, dressing up, local design and life in Johannesburg. I started this blog in February 2011, out of a need to contribute to the discussion of local fashion while simultaneously trying to make international fashion trends relevant to me - a young twenty-something South African. The content on my blog is a blend of my own personal style, some lifestyle content and a showcase of local South African fashion talent.  I have always been an ardent supporter of South African fashion, and I find myself growing more and more excited about the future of local fashion. I have made it a point on my blog to show young local fashion designers and align my blog with the development of these designers. This passion and active contribution is what motivates me to participate and articulate South Africa’s growing style and aesthetic.

When not pouring over my favourite blogs, and playing dress up in both my own cupboard and my mothers, I love to explore Johannesburg and discover new things to see and do in the city. And in my quieter moments I enjoy cups of tea with my special boy - the Kerouac cat. You'll see him appear quite often as he is a serious photobomber of note. 

Thank you for reading my blog, and I hope you'll come back!